The Row Size Numbers Explained: Margaux 10, 12, 15 and Beyond
Most luxury houses label their sizes with adjectives. You get a Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo, and none of those words commits to a thing you can measure. The Row does something discreetly different across a large part of its line, and once you spot it the whole catalogue becomes easier to read. The number sitting in a model name is the bag’s width in inches. Margaux 10 measures ten inches across. Margaux 12 is twelve inches. That single fact does more real work than any amount of styling copy, and it is the backbone of this explainer.
The convention reaches well beyond the flagship. It covers Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the giveaway: nobody writes 15.75 unless the figure is meant to be read literally. Below: how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule in plain terms
Take the number in the name, add the word inches, and you have the width of the bag. That is the whole system, and it holds consistently enough across the numbered families to rowbag.org/top-handle count as a rule rather than a coincidence. It is unusually plain labelling, since it closes the gap between what a size sounds like and what it measures. A Small at one house can be larger than a Medium at another, yet ten inches is ten inches anywhere. If you are comparing The Row bags with something you already own, the comparison becomes arithmetic rather than estimation. That is also why the brand can offer four sizes of one silhouette and confuse no one at all.
| Model name | What the size number means | Listed dimensions (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width from the name; measurements not listed |
| Margaux Shoulder 12 | 12 in by name | 14.75 x 9 x 5 in, the exception that breaks the rule |
| Margaux 17 | 17 in | Roughly 17 x 12 x 9 in |
| India 10.00 | 10 in | Not officially published |
| India 12.00 | 12 in | Not published officially |
| India 15.75 | 15.75 in | No official figures published |
| Agnes 12 | 12 in | Width from the name only |
| Agnes 15 | 15 in | Width from the name; nothing further listed |
| Marlo 12 | 12 in | Width by name only |
| Marlo 14 | 14 in | Only the width, taken from the name |
| Sofia 8.75 | 8.75 in | Archive piece; not listed officially |
| Sofia 10 | 10 in | Archive model, not officially listed |
What the number leaves unsaid
Width is one dimension out of three, and the other two do not scale with it in any dependable way. Line up the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. Depth is identical at 7.5 inches, which means the larger bag is not a proportional enlargement of the smaller one. What changes is the height, which grows by two inches, and the width, which grows by the same. In practice, stepping up a size buys a taller opening and more length rather than a deeper bag. Anyone expecting the 12 to swallow twice as much as the 10 will find the difference narrower than the numbers imply.
The handle drop stays constant too, at five inches on both Soft Margaux sizes, which is another thing the model number keeps to itself. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder one, and both sizes ship with a removable shoulder strap to handle the rest. Interior fittings are different too: the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details dictate how a bag behaves day to day far more than an inch of width ever will. Read the number to place the bag on a scale, then read the specification to know how it behaves.
The one that bends the rule: the Margaux Shoulder 12
One current model breaks the pattern and it is worth spelling out rather than quietly. The Margaux Shoulder 12 has a twelve in its name, yet the brand gives its dimensions as 14.75 x 9 x 5 in. Name width and specification width part company here, so on this model the number works as a family size rather than a literal external measurement. It squares with the silhouette itself, a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a simple scaling of the tote. The lesson applies: use the number as your starting point, then confirm against published dimensions before you commit. If a listing offers no dimensions at all, the number is an indication and not a measurement.
What each width will actually carry
The step most guides miss is translating inches into daily use. Under ten inches wide you are looking at a phone, cardholder, keys and lipstick affair, which is where the Sofia 8.75 and the small clutches live. Ten inches is the standard small day bag, enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is the point where a bag begins absorbing a paperback, a small notebook, a folded scarf and a full-size wallet all at once. Fourteen to fifteen inches is a working width, the point at which documents and a tablet stop being a squeeze. Seventeen inches, as on the Margaux 17, reads as a weekend and travel dimension rather than an everyday one.
- 8.75 to 10 in: evenings, errands and anything where the bag should disappear.
- 12 in: the most versatile width on offer and the one most buyers end up choosing.
- 14 to 15 in: work, the commute and days when you carry other people’s things as well.
- 17 in: travel and overnight trips, where the soft structure is a feature rather than a compromise.
Width lifts the price, but material moves faster
Size and price move together, though not as briskly as you might expect. Take observed 2026 market prices: the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs roughly $700. Marlo 12 is observed at $3,600 and $4,900 depending on the version, and Marlo 14 at $5,300, a considerably larger step for the same two inches. Material moves in bigger leaps than size does, since India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, meaning the leather Agnes 15 costs only $600 more for three additional inches. Where spend is being optimised, material is the weightier financial decision and width the bigger practical one.
The bags that carry no size number
Much of the line sits outside this system, and it is the mixing of the two conventions that starts the confusion. Words rather than inches govern the Park Tote family, which runs Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags such as the 90′s Bag, the Half Moon and the Bourse Clutch are named without any size marker. For those, dimensions are the only guide: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best read as approximate. No rule governs the archive models either, the Camden measuring roughly 9 x 12.5 x 5.25 in despite bearing no number. The N/S and E/W prefixes are shorthand for orientation, as a rule read as north-south for taller shapes and east-west for wider ones.
Turning inches into a choice
The practical value of a literal sizing system is that you can test it before you buy. Measure a bag you already own and like, and compare its width with the number in the model name you have in mind. Do the same with the widest thing you routinely carry, be it a laptop, a folder or a water bottle, and add an inch of tolerance for soft construction. Remember that these are unstructured shapes in most cases, so a bag will look smaller when empty and fuller in use than any flat measurement suggests. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one works better. The real choice in front of you is that trade-off and not the number itself, whenever you buy row handbags in a numbered family.